Anzar - How to Create Eye-Catching Product Images with Digital Mockups

 Professional, high-quality images are a critical way for ecommerce store owners to entice customers and cement their trust. Fortunately, populating your site with professional-quality photos is often as simple as signing up for a stock photo service. But what about your product photos? If you don’t have the budget for a professional photographer and don’t trust your own DIY photography skills, are you resigned to a fate of lackluster product images?

Absolutely not. In fact, depending on what you sell, you may not ever have to pick up a camera at all. There are a wide variety of digital mockup tools available that can help you create quick, consistent product images for your site—no professional photographers needed.

What Are Digital Mockups?

Digital mockups are digitally-staged images of your products, artwork, or logo. Whether you’re doing the staging and image manipulation yourself using Photoshop or uploading your product images to a digital tool, the end result is a high-quality product photo that can be easily duplicated and adjusted to match similar products across your site.

The Benefits of Digital Mockups

The main reason people use digital mockups is their cost. It’s far cheaper and less time-consuming to manipulate images digitally than to hire photographers and models, set up professional backgrounds and lighting, and show off a product in different settings and scenarios.

However, even ecommerce stores with a sizable professional photography budget can (and usually do) benefit from digital product mockups. When you’re manipulating a product photo digitally, you have full control over how the product will be staged. This lets you swiftly make changes in background color or layout, helping you create a consistent, brand-friendly user experience across every product image on your site.

Similar products can also be duplicated and adjusted easily. The result is a fast, scalable, and automation-friendly way to handle your product images, even as your catalog grows and your site’s complexity increases.